EFFECTIVE DATE: 28 March 2021

This cookie policy (“Cookie Policy”) describes how Balance Point Advisory Limited (“Balance Point Advisory”, “we” or “us”) treats the information we collect when you access and use the Balance Point Advisory website (“Website”). Please read this Cookie Policy carefully before using the Website.


A cookie is a small file, consisting of a string of information of letters and numbers, downloaded on to a device when a person accesses certain websites. Cookies are then sent back to originating website on each subsequent visit. Cookies are useful because they allow a website to recognize a person's device.

Balance Point Advisory use cookies to identify and track your usage of the Website, and your access preferences. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. Any person who does not wish to have cookies placed on their computer should set their browsers to refuse cookies before using the Website, keeping in mind that certain features of the Website may not function properly without the help of cookies.


We use several types of cookies. Some are essential, while others you can disable or block. Disabling or blocking some cookies may affect the functionality of the online products and/or services, and of the Website.

The below explanations should help you to make informed choices about the information you provide to us and any third parties when you visit the Website.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Name Purpose More Information
Google Analytics 4 For Google Analytics 4, the gtag.js JavaScript library uses first-party cookies to:

a) Distinguish unique users
b) Distinguish sessions for a user
We use these cookies to analyse the performance of our website and to improve the browsing experience for visitors of our website.
Google Analytics Cookies
Vimeo Cookies Vimeo’s embeddable video player uses cookies (third-party) that are considered essential to the video player experience. Vimeo do not use advertising cookies when their video player appears on our website, unless the website visitor is logged in to their Vimeo account Vimeo Cookie Policy


You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help” “tools” or “edit” menus). Many browsers are set to accept cookies until you change your settings. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.

To manage your cookies preferences on our Website, please click the cookies button pop-up located at the bottom of your screen when you access our Website.

If you block cookies on our Website or you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our Website and you may experience some inconvenience in your use of our Website. For example, we may not be able to recognize your computer or mobile device and you may need to log in every time you visit our Website.

For general information about cookies, see http://www.allaboutcookies.org/. Please note that this link is provided as a convenience and for informational purposes only and does not constitute an approval of any information or opinion by Balance Point Advisory.

We bear no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. Please contact the external site for answers or questions regarding its content.


Please note that this Cookie Policy does not apply to, and we are not responsible for, the cookie practices of third-party websites to which we may link from the Website.

We do not share the information collected by the cookies with any third parties.

Except for essential cookies, all cookies will expire after one (1) calendar year.


We may change this Cookie Policy from time to time in our sole discretion. If we do, then we will post the amended policy on the Website. In all cases, use of information we collect is subject to the Cookie Policy in force at the time such information is collected.

The date at the top of this Cookie Policy indicates when it was last updated.


For any questions about this Cookie Policy, please contact us at: hannah@balancepointadvisory.com